People Assessment Specialists

GFB are the global leaders in people assessment. We support clients with the design, development and delivery of people and talent solutions supported by our data focused approach, in house assessment platform, and expert consultants.

As Assessment experts we understand what makes people tick and how to measure, understand and make use of people data to make positive decisions and take meaningful action.
Our people assessment is supported by our assessment platform hosting the widest ranges of psychometric tools, 360 degree feedback surveys and and employee engagement surveys. Our Assessment tools and surveys are also directly available for qualified users via our easy to navigate online platform. Our expert consultants can support you with finding the right tool all the way through to designing, developing and hosting your organisation’s own bespoke assessments.


We have the expert guidance and support to help develop, deliver and make the most of your organisation’s people; recruitment, development or managing organisational change.

Our consultants are here to support your people processes. We are on hand to support with providing feedback on psychometric assessments, designing and developing assessments to full recruitment, development and change management programmes.

Our secure online platform is flexible and robust. You can access an already built set of assessments or we can create something specific for your organisations needs. GFB have been developing, hosting and delivering online assessments and surveys for 20 years and were pioneers of one of the first online 360 degree feedback surveys. Our expert consultants and technical developers can work with you to create, host or deliver a fully bespoke assessment solution. Our easy to use interface is simple and flexible providing a simple hosting solution all the way up to a full service assessment platform including test authoring and payment processing and is fully integratable with most Applicant Tracking Systems or People Management systems.


Browse all GFB's tools and see what could work for you

Our Story, Our Team

GFB (originally Getfeedback, read about our move over to GFB) was founded in 2000, developed from a desire to bring together a unique blend of business, technology and psychology expertise. GFB is now recognised as one of the leading HR consultancies in the UK with a client portfolio that includes HSBC, Bentley, B&Q, Pizza Express, Dixons Carphone, Hiscox, Berendsen and EgonZehnder.

We focus on the delivery, people projects and consultancy, underpinned by 20 years of people data metrics, utilising a first-class range of global assessments, surveys and tools delivered online, providing solutions and results from day one. We have a great team ready to support your organisation at any stage, because we practice what we preach. Each person is a unique combination of skills, knowledge, and motivations covering every area, making sure you get the expertise and support you need.

Steve Bicknell, CEO

Steve Bicknell

CEO & Head Honcho

James Shimmen, Operations Director

James Shimmen

Operations Director

Abigail Clayton, Client Director

Abigail Clayton

Client Director

Elise Cope, Partnership Manager

Elise Cope

Partnership Manager

Charlotte Sampson, Business Manager

Charlotte Sampson

Business Manager

Sian Sims, Project Manager

Sian Sims

Project Manager

Sophie Merryweather, Projects and Digital Marketing Executive

Sophie Merryweather

Projects and Digital Marketing Executive

Brandon Geenan, Software Developer

Brandon Greenan

Software Developer

Miriam Luke, Lead Consultant

Miriam Luke

Lead Consultant

Katherine Reid, Consultant

Katherine Reid


Dr Clare Murray, Consultant

Dr Clare Murray


Katrina Wray, Consultant

Katrina Wray


Julie Wood, Consultant

Julie Wood


Niall MacGregor, Consultant

Niall MacGregor