Our Story, Our Team

GFB (originally Getfeedback, read about our move over to GFB) was founded in 2000, developed from a desire to bring together a unique blend of business, technology and psychology expertise. GFB is now recognised as one of the leading HR consultancies in the UK with a client portfolio that includes HSBC, Bentley, B&Q, Pizza Express, Dixons Carphone, Hiscox, Berendsen and EgonZehnder.

We focus on the delivery, people projects and consultancy, underpinned by 20 years of people data metrics, utilising a first-class range of global assessments, surveys and tools delivered online, providing solutions and results from day one. We have a great team ready to support your organisation at any stage, because we practice what we preach. Each person is a unique combination of skills, knowledge, and motivations covering every area, making sure you get the expertise and support you need.

Steve Bicknell, CEO

Steve Bicknell

CEO & Head Honcho

James Shimmen, Operations Director

James Shimmen

Operations Director

Abigail Clayton, Client Director

Abigail Clayton

Client Director

Elise Cope, Partnership Manager

Elise Cope

Partnership Manager

Charlotte Sampson, Business Manager

Charlotte Sampson

Business Manager

Sian Sims, Project Manager

Sian Sims

Project Manager

Sophie Merryweather, Projects and Digital Marketing Executive

Sophie Merryweather

Projects and Digital Marketing Executive

Brandon Geenan, Software Developer

Brandon Greenan

Software Developer

Miriam Luke, Lead Consultant

Miriam Luke

Lead Consultant

Katherine Reid, Consultant

Katherine Reid


Dr Clare Murray

Dr Clare Murray


Katrina Wray, Consultant

Katrina Wray


Julie Wood, Consultant

Julie Wood


Niall MacGregor, Consultant

Niall MacGregor


Consultant Tom Cloke

Tom Cloke