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Over the last 20 years Getfeedback have undergone a number of changes as any business does. And this year, 2020, we have a pretty big one.
When we came to be back in 2000, ‘Getfeedback’ seemed like a perfect fit. But as we have grown and evolved as a company it started to become clear that we do so much more than get feedback for our clients. So, it was time for a change. Keeping our roots firmly in the people assessment field we wanted to keep the heart of Getfeedback but not get pigeonholed by a name. Thus, the evolution to GFB.
We’ve been using GFB internally as shorthand for as long we’ve been around, so what would be more appropriate? We’re keeping our classic orange but bringing in some more colour, letting everyone know we are still the same trusted team but we can also help in areas you may not have thought to ask about before.
Our main strengths continue to sit across assessments, technology and consultancy which is why we have formed such a strong relationship with our existing clients and can provide the flexibility of approach to meet with such a wide variety of new client projects, whether that is delivering 8000 bespoke multi-lingual 360s or assessing potential candidates for a business critical roles.
It may just be a rebrand for the good old Getfeedback you have been so familiar to working with, but for us it is a great to have an updated brand that better reflects the exciting diversity of the projects we deliver. So now when someone asks what GFB does we can have an open platform to share all the cool stuff we do… as well as the feedback.